About Rorank
Rorank Business S.C. is a privately owned company established in 1995 G.C. We produce and distribute our flagship brands; Super Eagle and Crystal, which are celebrated for their premium quality and sophisticated flavours. We’re similarly engaged in the production of high quality Extra Neutral Alcohol (ENA) and Denatured alcohol.
As it stands our two brands are enjoyed in every corner of the country. We export to neighbouring markets with an ambitious plan to expand to the rest of the continent.
Our brands are crafted, authentic, and relevant, with something for every taste, festivity, and celebration – big and small, old and new. We are committed to research and development and always thrive to serve our consumers the new, the better, and the best.
Our Values
To fulfil our ambition, we know that we must earn the trust and respect of everyone we deal with. Our culture is rooted in a deep sense of our purpose and values which underpin our business and guide how we work.
We’re passionate about customers and consumers – our curiosity and consumer insights drive our growth. We care for our brands and we are courageous in pursuing their full potential. We’re innovative, constantly searching for new ideas that drive growth and developing them across our business.
We have fostered an entrepreneurial spirit which gives ourselves and our partners the freedom to succeed. We trust each other; we’re open and challenging. We always behave as a team – when we’re together, and when we’re apart.
We’re proud of what we do – we act with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.
We strive to be the best – we are restless, always learning, and always improving. We constantly set high standards and then work hard to exceed them. We deliver results, win where we compete and celebrate our success.
We value each other – we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.
- Passion – We are passionate about our consumers – Our goal is to create joyful moments through our products and that is why we create the highest quality spirits to best serve them.
- Innovation – We are innovative, constantly searching for new ideas that cater to our consumers’ needs as well as drive growth for us and our customers. We care for our brands. We’re courageous in pursuing their full potential.
- Integrity – Integrity is the foundation for everything we do. We always strive to do the right thing. We’re honest, transparent, and committed to doing what’s best for our consumers, our customers, and our community.
- Teamwork– we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships. We celebrate and embrace our diversity. We invest in each other because we win or lose as a team.
- Corporate Social Responsibility – We are committed to improving the quality of life through a proactive approach to social responsibility. We are working on social, economic, and environmental projects involving not only our employees but also our customers, and the surrounding communities of our plants. Please refer below for a list of the social responsibility projects we are engaged in.
Our Heritage
Rorank was created in 2012 but our business is built on the principles and foundations laid years before by the experience of our parent and sister companies in South Africa and Europe.
Today, we stand on the shoulders of these giants and, inspired by their ideas, philosophy, and audacity, act with the same entrepreneurial spirit and determination.
Our People
We have over 500 talented people working together to grow our business and nurture our brands. We are committed to their professional and personal development and ensuring that Rorank is a great place to work.
We have a diverse and vibrant workforce. We look for people with a wide variety of personalities, experiences, and perspectives to create a stimulating and rewarding working environment where everyone can flourish.
Our Business
Our Ambition is to be the best performing, most trusted, and most respected consumer products companies in Ethiopia and East Africa.
We are proud of the brands we make and the enjoyment they give to thousands. We are passionate about the role we play in bringing people together, to celebrate life every day, everywhere.
State-of-the-art bottling and Manufacturing
We have two state-of-the-art equipped plants that are located at Chacha (Debre Birhan) in Amhara regional state and Kassem, in Afar regional state of Ethiopia.
We are the leader in quality in the alcoholic beverage industry, with an outstanding collection of flavored spirits brands. We currently produce 2 brands that are enjoyed in every part of Ethiopia, East Africa, and soon, all of Africa.
“We have an amazing team of hard working professionals. It has been a pleasure to have them.”
